As a contractor through BRDG Studios, I was brought on to architect and execute a complex motion design system across 12 screens and nearly a thousand renders for the latest NBA Store at the Minneapolis Mall of America.
This head-to-head game tests the reflexes of consumers as they battle through four quarters and go for the highest score on the leaderboard.
Process
Dropping Dimes
Creating content for ten 4k screens, in multiple interactive states, across 43 teams was a monumental lift that required an advanced workflow.
To handle this, I designed and developed an elegant workflow that allowed me to templatize each state, making global changes and management of nearly a thousand renders possible.